At 50, I thought I’d hit a skiing plateau. Trying cross-country skiing in midlife didn’t replace alpine - it widened what skiing could be, and helped me understand why skiing had started to feel different.
70% of UK skiers are male. 62% of women say fear impacts their skiing. Despite confidence weeks and mindset coaching, participation rates haven't shifted. Here's what the ski industry is missing—and why nervous system literacy, not more confidence coaching, will transform women's retention.
